Freshie's lobster company
BRAND REfresh, BRAND Collateral
CHALLENGE
Re-Design an existing brand, to create and update and clean feel
AUDIENCE
Higher End, Utah based customers. Fast Casual/ Food Truck style diners. Potential Catering Customers
APPROACH
Leverage existing brand to maintain recognition, add cream and reduce green color usage to simplify, and calmUpdate fonts; refine/elevate lobster markMaximize logo variants for all uses
RESULT
Created a beautiful but accessible brand
