Business Resource Network
User Experience Design
CHALLENGE
Design a mobile application to match student aspiring entreprenuers with community mentors and resources
Application should be inclusive of local community
AUDIENCE
Primarily PPSC Students, Potential Mentors Community-wide, Aspiring Entrepreneurs Community-wide.
APPROACH
Use a Pikes Peak Graphic to create an interface with a local tone that is unique. Use competitor research to understand opportunities. User Flows and prototyping to ensure most users can find what they need in 3 clicks
RESULT
Beautiful, functional, unique application
Competitor Research
The Bottom Line:
- Competitors offer networking and referrals, but not specifically mentorship.
- There is variance in results timing – for some competitors’ apps you have to sign up and take and assessment, some you have to attend an event, some you can begin using immediately.
- Competitors offer Virtual + Synchronous, Virtual + Asynchronous, and Multi-Format options.
- BNI’s Knowledge Bank for networking is an enticing option, a way to get immediate results.
- Personalized vs General solutions vs the time the user spends inputting data to get a solution.
- Levels of Access/ Membership.
User Stories/Flows
The Bottom Line:
- Sign Up should be easy, and free.
- Create options for personalization to enable finely tuned results, but allow for users who don’t want to be bothered with long forms.
- Baseline experience is virtual + asynchronous, but users who want to can seek other formats.
- A rapidly accessible knowledge base creates value and brand impression early.
Wireframe (Miro)
Prototype (Figma)
